About Me

I am a seasoned professional with over 15 years of experience focusing on product, event and program marketing and communications strategy and execution for different industries and businesses. My passions are digital marketing and digital campaign strategy.

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I have worked with small businesses on marketing strategies that helped with lead generation and new customer acquisition. Also, I have worked with start ups on content strategies for brand awareness and audience engagement. My experience with larger companies has focused on creating marketing strategies and executing marketing campaigns, where we used events and digital campaigns for lead generation opportunities and to increase customer engagement. 

 

My humble beginnings feature a bachelor of science degree in Kinesiology and a Masters of Arts degree in Journalism, combining my worlds of health, science, and the ability to craft and structure solid content. 

 

My journey has led me down an ever changing path, from starting out as a freelance writer for an online magazine to a vast world with digital marketing for commercial products.

 

Whether it's content marketing, public relations, email marketing, paid social media, campaign strategies, operational system governance, system databases, implementation, google adwords, etc. I've done it all in the world of marketing and communications.

 

When I look to what's next for me, I always stay optimistic and love to challenge industry norms, along with a continuous effort to keep learning and growing...it's what keeps me excited for each adventure. 

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